Verizon to trade coupons, rewards for customer data

Verizon Wireless is debuting a national loyalty program this week that will give customers coupons and special offers in exchange for opening up their location, application and Web-browsing information for use in targeted ads. Verizon will likely share the data with its ad-tech partners, which include Oracle, Bluekai and Brightroll.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO