New "Camry-ality" ads target Hispanic market

07/22/2008 | Adweek

A new, unscripted Toyota Camry spot features passengers' reactions as a professional driver floors the sedan into overdrive. Saatchi & Saatchi's Hispanic shop Conill Advertising in Los Angeles, came up with the idea for the commercial, which is part of Toyota's "Camry-ality" campaign and will run on Telemundo and Univision.

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