Tacoda founder: Behavioral ads could be worth $10B by 2013

07/22/2008 | MediaPost Communications

The behavioral marketing segment could jump from $700 million last year to about $10 billion in 2013, Tacoda founder Dave Morgan said at an industry event. The growth projections are dependent on marketers introducing behavioral targeting to TV viewers, via their IPTV connections, and marketers' success in fending off efforts by lawmakers to regulate the category, according to Morgan.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY