10 tips for social-media off-roading

07/22/2009 | Social Media Explorer

For many companies, social media has become synonymous with blogging, Facebook and Twitter, Jason Falls writes. But just because those platforms are popular doesn't mean they reach your entire audience, he notes. To get the most out of social media, companies need to explore some less well-traveled avenues, he suggests, such as message boards, Wikipedia and Flickr.

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