Coca-Cola suspends shop behind salacious Facebook campaign

07/22/2010 | Guardian (London), The

Coca-Cola GB, which distributes the Dr Pepper Brand in the United Kingdom, is considering ending its relationship with digital shop Lean Mean Fighting Machine after news broke about a Facebook campaign designed by the agency that targeted children with sexually charged material. The Facebook promo reportedly inserted pornographic references into the status messages of users who signed up for the promotion. Coca-Cola told the agency to halt its work on all Coca-Cola brands while it considers whether to find a new digital agency.

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Guardian (London), The

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