Target tries on-demand coupons with bigger plans in mind

07/22/2011 | MobileCommerceDaily.com

Target is trying out on-demand coupons in a number of stores, and so far customers opt-ins for Text to Get have doubled since February, the company says. A bigger rollout is planned for the mobile coupons, which are delivered via text message and link users to a mobile Web page with offers.

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