Danone Spain engages price-conscious mobile users with QR campaign on packaging

07/22/2013 | Grocer (U.K.), The

Danone is inviting Spanish consumers to opt in to a loyalty campaign with QR codes on packaging that they can scan using a dedicated smartphone app. "We want to help consumers in these challenging times, and new mobile technology provides us with the opportunity to help consumers make savings both quickly and conveniently," said Danone marketing director Juanjo Saez-Torres.

View Full Article in:

Grocer (U.K.), The