Duracell features first responders for launch of premium line

07/22/2013 | New York Times (tiered subscription model), The

Duracell is launching a new premium line of batteries, a copper-and-red iteration called Quantum, with an online and TV campaign from Acme Idea Co. featuring first responders and a voice-over from Jeff Bridges. The first TV ad, premiering next week, shows firefighters rescuing people from a collapsed building during a storm, with Bridges saying, "The next storm is out there, but so are the heroes, so we're giving a million Duracell Quantum to first responders everywhere."

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY