Ferrero is latest confectioner to expand to Burma

07/22/2013 | (France)

Ferrero has followed Perfetti van Melle and Haribo in establishing a presence in Burma, also known as Myanmar, following the recent lifting of trade sanctions. "We are looking to expand awareness of our brand among the predominantly young new consumers," said a Ferrero representative. "Tic Tac and Kinder would be the major products to satisfy these potential customers in terms of price and quality."

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