Gmail's tabbed layout creates quandaries for Web marketers

07/22/2013 | Small Business Trends

Google recently debuted a tabbed layout for its Gmail service. The design compartmentalizes user inboxes and separates messages into personal messages, messages received from social networks and marketing messages. Web marketers expressed concern that segregating promotional messages might lead users to miss seeing offers or to view them much later and skip over some as e-mails accumulate. On the positive side, customers who seek out e-mails from businesses are likely to be more engaged, writes Joshua Sophy.

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