Google says Enhanced Campaigns driving higher ROI

07/22/2013 | ClickZ

Google is putting the finishing touches on what CEO Larry Page calls "the largest change we've made in AdWords ever," via AdWords Enhanced Campaigns. Companies such as Pizza Hut are already aboard and seeing increases of greater than 60% in mobile click-thru rates, 17% lower cost-per-order numbers and 20% better return on investment. "As we get better in terms of being able to provide more targeting and more comprehensive ad solutions for mobility and across all screens, the ROI should continue to improve," says Nikesh Arora, Google senior vice president and chief business officer.

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