Hyatt's all-inclusive entry fits company's growth plans, VP says

07/22/2013 |

Hyatt Hotels' decision to enter the all-inclusive market through a $325 million investment in Playa Hotels & Resorts aligns with the hotel firm's initiative to expand its customer base, says Farley Kern, vice president of corporate communications at Hyatt. "All-inclusive is a rapidly growing segment that is popular with many guests who are not currently Hyatt guests, as well as a good many of our current guests. It also aligns with our goal of expanding our resort presence in desirable markets, specifically the Caribbean and Mexico where we are currently underrepresented," Kern said.

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