Instagram video rules remain unclear on repurposed ad content

07/22/2013 | Advertising Age (tiered subscription model)

Carnival Cruises used a workaround to post a handful of 15-second video clips from pre-existing advertisements to Instagram but later removed the clips in the belief it had violated the social network's terms of service. It's not clear the brand broke the rules, however, and the case illustrates Instagram's ambiguous stance encouraging marketers to use the service at the same time it discourages overt video ads. Instagram says it is "keeping in mind" marketers' desire for a tool to upload pre-existing footage to the social networking site.

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