Know your audience to help content marketing deliver

07/22/2013 | VentureBeat

To determine the value of video views, social media "likes" and shares, marketers need to know who is looking at their content marketing, regardless of the platform, David Greschler writes. By determining their audience, marketers can focus on "intent" instead of "activity," and determine relatable points useful to engage their audience and fill the sales pipeline.

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