Making your sales pitches more engaging

07/22/2013 | Small Business Trends

If you want to get better at making sales, you need to invest the time and energy to understand your customers, writes Susan Payton, president of Egg Marketing & Communications. "I mean actually dig down and find out what each individual lead's pain points are," she writes. Explain how your product can provide value for your customers, and avoid cold calling, she recommends.

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