The man behind the Living Building Challenge

07/22/2013 | GreenBiz.com

As CEO of the International Living Future Institute, Jason McLennan drafted the Living Building Challenge, a strict green-building ratings system. He says the LBC is tough because it's designed not to reduce negative impacts but to eliminate them. "So, it's a very different way of thinking, and it is a very challenging program because of that," he says.

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