New York's Collective has built a TV, print, online and outdoor campaign themed "Life is but a screen" that showcases the different electronic screens consumers use -- and that Collective can help its clients reach. The TV ads show different devices being used at different locations, while print and outdoor ads insert electronic devices in classic works of art with copy such as "The end justifies the screens." The campaign was created with assistance from Concept Farm and Gale Martin Advertising.
Media buyer Collective targets CMOs, agencies with campaign
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