News360's sponsored content aims to find the right readers for brands

07/22/2013 | ClickZ

News360's native advertising format embeds sponsored content into its application's aggregated and personalized news feed. It's the first monetizing strategy for company, which launched in 2010. "For most users, we are a discovery platform. Integrating the sponsored content into this discovery scenario works really well, because people are expecting to find interesting content," says CEO Roman Karachinsky.

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