Oreo among brands with its own pop song

07/22/2013 | Adweek

Oreo, Chevrolet and other brands are commissioning musicians to create pop songs for ad campaigns. In Oreo's "Wonderfilled" campaign, musicians including Owl City and Kacey Musgraves perform songs penned by David Muhlenfeld, creative director at The Martin Agency. "A brand song is just like any good pop song. Whether you're talking a broken heart or a cookie that makes people happy, if it feels true and you write it from that perspective, on some level, you can't reject it," Muhlenfeld said.

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