PR mistakes that will cost your startup

07/22/2013 | VentureBeat

If you're having a hard time getting press coverage for your startup, it could be because you rely too heavily on press releases, fail to do your research or refuse to be flexible with your launch date, writes Jennifer L. Jacobson, founder of Jacobson Communication. "Remember, the launch date is not as important as your story getting attention from the media. Timing is everything," she writes.

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