Qriously asks mobile users a question to spur ad engagement

07/22/2013 | MediaPost Communications

Looking to take better advantage of the intimacy of mobile devices, mobile-ad startup Qriously hit upon the idea of asking a question in mobile ads to get users' attention. Research indicated high potential for the form over standard display ads. "We found that answers are only given by people with an expressed interest," said Qriously co-founder Christopher Kahler.

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