Qriously asks mobile users a question to spur ad engagement

07/22/2013 | MediaPost Communications

Looking to take better advantage of the intimacy of mobile devices, mobile-ad startup Qriously hit upon the idea of asking a question in mobile ads to get users' attention. Research indicated high potential for the form over standard display ads. "We found that answers are only given by people with an expressed interest," said Qriously co-founder Christopher Kahler.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY