Survey: Mobile device use and shopping rise sharply in U.K.

07/22/2013 | Mobile Marketing Magazine

U.K. smartphone use has doubled during the past two years, and tablet use has grown threefold in just the past year, with tablets reaching 30% market penetration, according to a survey by Google. The study also found that 6 in 10 smartphone users shop on their devices, including 25% who do so on the go and 18% who shop via mobile in stores.

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