Taco Bell says it will become the first national fast-food restaurant to completely do away with toys and kids' meals, a segment that accounts for 1.2 billion meals industrywide each year but represents less than 1% of Taco Bell sales. "The future of Taco Bell is not about kids' meals. ... It's fairly inconsistent for an edgy, 20-something brand to offer kids' meals," said Taco Bell CEO Greg Creed.
Taco Bell's future doesn't include kids' meals, CEO says