Tapping into Generation D investors

07/22/2013 | FPAnet.org/Practice Management Center blog

Advisers think 42% of investors are extremely knowledgeable about investing, while just 12% of investors would describe themselves that way, finds an Accenture study. Advisers have an opportunity to seize this knowledge gap by providing educational content and reaching out via social media, especially to a group the Accenture study identified as "Generation D," a technology-savvy cohort that spans several age groups. "This will ultimately help advisers to regain generation D trust," writes Claudio Pannunzio, president of i-Impact Group.

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