While taking the time to keep your company's social media pages can seem daunting, it's worse to give potential clients the idea your business isn't engaged or has closed, Sarah Johnson writes. If your social media pages have lapsed, don't spend time feeling guilty or acknowledging your absence to followers. Instead, look for ways to make your time investment in social media more efficient or consider hiring a social media consultant for a handful of hours per week, Johnson writes.
Tips for getting back in the social media game
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