Weve to offer master app for digital loyalty cards

07/22/2013 | MarketingWeek.co.uk (U.K) (free content)

Noting a low rate of use for individual loyalty apps, Weve is working on an app that will allow consumers to collect them in a single access point. "We see it about taking the eight things you access most in your life and putting them on your phone," said Weve marketing director Tony Moretta.

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MarketingWeek.co.uk (U.K) (free content)