Yoplait Greek gets a major makeover

07/22/2013 | Star Tribune (Minneapolis-St. Paul, Minn.)

General Mills is revamping Yoplait Greek yogurt, using the more traditional production method of straining and introducing fresh packaging, marketing and flavors. "We took a clean-slate approach with this," said Michael Harad, director of marketing for Yoplait Greek. "There is nothing the same between this and where we were."

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Star Tribune (Minneapolis-St. Paul, Minn.)

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