Behavior experts: Change "serving size" phrase on food labels

07/22/2014 | FoodNavigator

The FDA has said it will change serving sizes as part of its revision of the Nutrition Facts label, but behavioral experts warn that could cause people to increase their consumption. The Behavioral Science and Regulation Group said more than half of consumers view serving sizes as recommendations, not amounts usually eaten, and called for the FDA to drop or revise the "serving size" wording.

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