IAB SmartBrief -- Web Site Personalization

07/23/2003

According to eMarketer, personalization technologies have improved the overall online shopping experience by creating dynamic pages that sell products and display ads tailored and targeted to the individual. However, while consumers like personalized features, they remain wary of providing personal information to Web sites. The e-tailing group found that 92% of U.S. retail Web sites provide visitors with some form of a personalized "my account" feature. Most also offer benefits for creating an account, like e-mail or newsletter updates (91%) and exclusive offers (80%). www.emarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY