IAB SmartBrief -- Web Site Personalization

07/23/2003

According to eMarketer, personalization technologies have improved the overall online shopping experience by creating dynamic pages that sell products and display ads tailored and targeted to the individual. However, while consumers like personalized features, they remain wary of providing personal information to Web sites. The e-tailing group found that 92% of U.S. retail Web sites provide visitors with some form of a personalized "my account" feature. Most also offer benefits for creating an account, like e-mail or newsletter updates (91%) and exclusive offers (80%). www.emarketer.com

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SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY