While J.Lo's Glow perfume is targeted at women ages 15 to 25, the new perfume, Still Jennifer Lopez, is aimed at an older demographic. The challenge for marketers is capitalizing on the star's name without cannibalizing Glow.
Published in Brief:
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||