COOL reform passes House panel

The House Agriculture Committee has passed a measure that would replace an existing country of origin labeling law with a voluntary, more flexible plan for labeling meat and produce. Tim Hammonds, president and CEO of the Food Marketing Institute , said, "This vote advances a voluntary labeling solution to one of the costliest and most convoluted labeling laws ever enacted." Critics of voluntary labeling contend importers of meat and produce have no incentive to label it as such.

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