Gmail poses problems for e-marketers, but they can be overcome

07/23/2004 | iMedia Connection

Google's Gmail can hurt an e-mail marketer's campaign on several fronts, partly because other ads will surround the e-mail message, writes Dave Chase of Altus Alliance. But with the right e-mail format and strategy, marketers should be able to overcome the problems inherent with Gmail, he writes in this last of two parts about Gmail's effect on e-marketers.

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