Red Roof Inn renovates properties, updates logo

07/23/2004 | Hotel & Motel Management

In an effort to redefine the image of the economy brand hotel, Accor North America has changed its Red Roof Inn's logo to reflect the chain's renovations. The Old English letters inside a red box with a slanted roof will be replaced with a handwritten type style, part of a change which Accor North America chief marketing officer Carol Kirby calls a "critical step in the brand's evolution and a perfect signal to invite customers to rediscover Red Roof Inns."

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