Subaru narrows agency search to three firms

07/23/2004 | Advertising Age (tiered subscription model)

Three ad agencies -- Interpublic's Martin Agency in Richmond, Va.; Omnicom Group's DDB Worldwide in New York; and sister firm GSD&M in Austin, Texas -- are the finalists competing for Subaru of America's ad account. The firms are scheduled today to pitch ideas to Subaru, which spent $168 million on measured media in the U.S. last year.

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