Analyst: Overlay ads have yet to catch on

07/23/2008 | ClickZ

The near future looks uncertain for video overlay ads of the type being used on YouTube, some data suggests. Research projects overlays will generate $184 million in ad spending by 2013, vs. $1.9 billion for in-stream ads and $1.3 billion for video banner ads, according to data from JupiterResearch. "Advertisers aren't very interested in [overlays] yet, and maybe won't be," JupiterResearch analyst Emily Riley said at an industry event.

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