PepsiCo executive defends Gatorade revamp

07/23/2009 | Wall Street Journal, The

Massimo d'Amore, chief of PepsiCo's Americas Beverages, said in an interview that Gatorade's re-branding effort "is not a gamble" and "will work in the long run." The move, which replaced the word "Gatorade" on the sports-drink bottles with the letter "G," was unveiled in January.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations