5 things to consider in your e-mail communications strategy

07/23/2010 | Small Business Trends

Many small-business owners don't think about their long-term goals when using e-mail marketing and online surveys, writes Eric Groves. Considering your image and asking your readers what information is most valuable to them is vital, he writes, as well as considering whom you want to add to your list and how to promote your e-mail communications.

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