Lux is a leading beauty brand for Unilever

07/23/2010 | Advertising Age (tiered subscription model)

JWT's Sam Williams, who is global business director for the Lux account, discusses the marketing strategy for one of Unilever's leading beauty brands worldwide. Williams touches on why the account is based in Singapore, the 2008 relaunch of the brand and the competition in this Q-and-A.

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