180 Amsterdam spot transforms gamer into post-apocalyptic hero

07/23/2013 | Adweek

In a new ad for the video game The Last of Us for Sony's PlayStation 3, 180 Amsterdam shows an average gamer transforming into the grizzled protagonist of its post-apocalyptic fight to save the human race. The 60-second ad mixes game and live footage while changing the appearance of the actor.

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