The battle of the bedding

07/23/2013 | New York Times (tiered subscription model), The

The consumer desire for comfortable bedding is raising standards and triggering competition in the mattress industry, among high-end hotels and even among long-haul airlines. The last big bedding fight, in the early 2000s, saw Hilton invest $1 billion from 1999 to 2006; today, brands are exploring technologies such as temperature-regulating materials in a bid to get an edge on their rivals.

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