Facebook video ads must be relevant or risk alienating users

07/23/2013 | Brand Republic (U.K.)

An informal poll of Facebook users showed that more than two-thirds would use Facebook less if their news feeds included irrelevant video advertisements they don't want to see. Thirty percent said they would want to watch a video ad relevant to something they just posted about. Brands that work to make sense of what users like based on what sorts of videos and photos they post themselves will have a clear advantage in targeting users most likely to watch their ads, writes Adrian Moxley, chief marketing officer at WeSEE.

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Brand Republic (U.K.)

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