How Peter Jackson rewrote the filmmaking rulebook

07/23/2013 | Harvard Business Review online

Peter Jackson, director of the "Lord of the Rings" trilogy, has changed the rules for filmmakers, write Vijay Govindarajan and Srikanth Srinivas. By shooting a trilogy simultaneously, Jackson was able to keep costs low and avoided having to pay his actors more for repeat performances after the first film's success. The result: A $280 million initial investment spawned 17 Oscars and a $6 billion movie franchise.

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