Lifeway Foods launches frozen kefir in the U.K.

07/23/2013 | (France)

Hoping to build on the popularity of frozen yogurt in the U.K., Lifeway Foods is introducing its own frozen kefir to the market after a successful two years in the U.S. The frozen kefir, which comes in four flavors, is creating a new frozen dessert category in the U.K., where the $9.2 million frozen yogurt market continues to grow.

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