Mexico's spicy flavors spur rise in fast-casual concepts

07/23/2013 | FastCasual.com

The success of Chipotle has spurred more fast-casual Mexican concepts, and sales in the sector have grown steadily in past decade, driven by demand for bolder flavors and fresh fare. "Mexican food offers big, bold flavors and it can be a lot more varied and healthy that many people realize. Most American diners have only scratched the surface of what Mexican cuisine can offer, and I attribute some of its surge in popularity to people having fun exploring the cuisine," said Jesse Vendley, founder of New York City-based Calexico, which began as a street cart business before opening a brick-and-mortar store.

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