Red Bull uses text, QR codes on packaging to promote mobile game contest

07/23/2013 | Mobile Marketer

Red Bull is using text and a quick response code on its beverage four-packs to invite mobile users to download and play a game for a chance to win a trip. The grand prize winner will be sent to the National Red Bull Flugtag event. "The text-in and QR code make for a quick and seamless way for our fans to access the game most immediately on any device of their choosing, with no downloading required," said spokeswoman Patrice Radden.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO