Red Bull uses text, QR codes on packaging to promote mobile game contest

07/23/2013 | Mobile Marketer

Red Bull is using text and a quick response code on its beverage four-packs to invite mobile users to download and play a game for a chance to win a trip. The grand prize winner will be sent to the National Red Bull Flugtag event. "The text-in and QR code make for a quick and seamless way for our fans to access the game most immediately on any device of their choosing, with no downloading required," said spokeswoman Patrice Radden.

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