Small businesses favor digital promotion over advertising

07/23/2013 | Advertising Age (tiered subscription model)

Small businesses have been pulling back the amount they spend on advertising since 2005, while digital promotions have steadily gained traction, according to Pivotal Research Group. Free and low-cost options, such as e-mails, paid bloggers and daily-deal services, are growing because they provide a greater value for those with smaller budgets, observers say. Facebook and Google represent the most likely digital place these businesses will increase their spend, said Pivotal analyst Brian Wieser.

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