Twitter offers ad targeting by users' TV-show tweets

07/23/2013 | Bloomberg

Advertisers can now target Twitter users who tweet about TV shows. Twitter is following up on a test run of the service and offering it to all companies that advertise nationally. The tool analyzes tweets for wording relevant to certain TV shows and lets advertisers display targeted messages at the top of the user's Twitter feed.

View Full Article in:

Bloomberg

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA