Why news releases should follow basic social media rules

07/23/2013 | Marketo

Modern news releases should rely on some of the same engagement rules as social media in order to stay relevant and actually grab a reader's attention, Megan Ziman writes. Companies should focus on making news releases interesting enough that the title or lead paragraph would grab attention on sites such as Facebook. "Our social media life rules apply to business. ... Rather than blasting out anything and everything, it is better to filter and direct your messages carefully," Ziman writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY