Cost per loyal app user rose 25% in June

07/23/2014 | Inside Mobile Apps

Application marketing company Fiksu reports that the cost per loyal user rose to its highest level ever in June at $2.23, up 25% since May and 49% from last year. Fiksu also found that offline activities like watching the World Cup led to a dip in downloads of the top iPhone apps between May and June.

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