Native-ad success is tied to site credibility, survey finds

The trust consumers place in a news site influences how credible they find the native ads displayed on it, according to a survey by the IAB and Edelman Berland. It found that 90% of respondents value relevancy in in-stream ads, and 59% find it difficult to discern which content is sponsored on general news sites.

View Full Article in:

Wall Street Journal (tiered subscription model), The · Marketing Land

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA